How to Optimize Your Google Ads for Voice Search in 2025

Muhammad Nabeel December 30, 2024 No Comments

Several strategies to successfully google Ads for Voice Search in 2025. These strategies could be using long-tail keywords to optimise ad extensions.

Voice search is growing, especially on phones and smart speakers like Alexa and Google Assistant. Companies like Belsons Digital understand the power of Google Ads for Voice Search in 2025 and know how to incorporate it into their marketing campaigns.

Stay with us on the blog to learn more about how it can help enhance your reach.

Understand The Voice Search Behaviour

There is a significant difference in behaviour between typed searches and those done with voices. According to a research report by Comscore, it suggests that by the end of 2025, there will be a significant increase of 75% in the use of smart speakers in UK households. These voice searches are:

Intent- focused.
Longer and more conversational.
Questions like “How, Why, When, What, Who, Where”.
Specified towards location.
Intent- focused.

Use Long-tail And Question-Based Keywords

Long-tail keywords go well, while users use voice search because they capture user intent and have less competition.

Also, keywords are based on questions such as “How to increase my SEO rankings?” or “What’s the best rental car service near me?”. It helps by making your ad appear due to the questions in their voice search. A report published by WebFx in 2023 suggests that incorporating these keywords increases the chances of your ads effectively matching users’ voice search queries. (https://www.webfx.com/blog/seo/optimize-ppc-campaign-for-voice-search/ )

Use Of Natural Language Patterns

It is a matter of the past when searches were based on fragmented keyword phrases. They are normally 2-3 words longer than the previous ones in voice searches. They tend to focus more on “Natural language processing” or “NLP”, which means using keywords that are more like everyday speech. For instance, instead of “digital marketing services”, you may search for a complete phrase like “Where is Belsons Digital Office Near Me”. It would help your ad look more relevant to the voice searches, making it appear whenever users ask specific questions.

Create Landing Pages Relevant To Voice Searches

For successful voice search optimisation, landing pages should feature content that matches natural conversational search queries. For instance, you may optimise the FAQ section of your page according to the phrase, which would help users reach your page as a result of their query.

Also, mobile responsiveness should be ensured, as many users tend to use voice searches on their smartphones. Therefore, a fast-loading, mobile-friendly landing page that often takes less time to respond can improve user experience and ad performance.

(https://www.adhocdigital.com.au/blog/voice-search-optimization-for-google-ads/ )

Effective Use Of Ad Extensions

Ad extensions such as location, call, and structured snippets add convenience to voice search results. Extensions that allow users to call the services help them respond immediately, as many users look for an instant solution to their queries.

Also, structured snippets help users find answers to their queries instantly, making your ad look more relevant and useful. According to the WebFx 2024 report, the data suggests that these features improve user engagement and provide a solution to their problem aligning with voice searches.

(https://www.webfx.com/blog/seo/optimize-ppc-campaign-for-voice-search/ )

Track And Monitor The Performance

For a successful ad campaign, it is necessary to run one and track the performance of voice use. Analyse the metrics to see how well your keyword strategy, ad, copies, etc., are performing. Observing analytics through metrics like CTR and conversion rates helps you analyse what’s working and what areas need to be corrected or changed. According to the AdHoc Digital report of 2024, continuously refining and adjusting your campaign based on data-driven insights helps you stay ahead of competitors. (https://www.adhocdigital.com.au/blog/voice-search-optimization-for-google-ads/ )

FAQs

How often should I review my Google Ad campaign for voice searches?

As frequently as you could or at least monthly. As voice searches evolve more quickly, it is recommended that you review your campaign as often as you can.

Should voice searches be targeted differently for desktop and mobile devices?

You must prioritise mobile optimisation as voice searches are made more likely on mobile devices. However, if you observe significant traffic on the desktop search platform, you must also consider that.

Conclusion

In conclusion, for a successful voice search optimised ad campaigns, understanding natural language patterns, local search patterns, and user intent for search is extremely necessary. With a clear understanding and staying up to date with the voice search patterns, you may successfully run the ad campaigns and stay ahead in the voice search market in 2025.

Muhammad Nabeel

With 15+ years of experience, he’s the go-to person for turning concepts into realities. With over a decade in the UAE, Muhammad’s local know-how adds magic to every project.