How to Use Google Ads to Promote Seasonal Campaigns Effectively
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Regression campaigns are highly effective for brands looking to drive engagement and boost sales. These campaigns present highly unique opportunities for businesses to gain profits from customers during specific times of the year.
Also, for businesses like Belsons Digital, which are experts in their marketing field, accessing potential audiences with the help of Google Ads and effective marketing strategies is extremely important. Google Ads plays an inevitable role in promoting their campaigns and relevant content at suitable times.
Stay with us in the blog to learn more about the strategies for effectively using Google Ads for your seasonal campaigns.
Understanding Seasonal Trends?
Before jumping to strategies, you must know and understand the customer’s behavioural pattern before the start of any holiday. According to Google Trends data, people usually start searching for holiday-related queries up to 12 weeks before the start of the holiday, for instance, search for “Gift Ideas” or “Best Holiday Packages”. They search, plan, and then take practical steps that could benefit businesses.
Effective Ad campaigns aim to connect with the initial phases to target the successful implementation of their plans.
Identify The Seasonal Opportunities
The basic step towards using Google Ads is identifying the key times of the year that align with your business. For instance, if you are related to the hotel industry located in the beach areas or nearby, holidays that fall in summer are the season your business is looking for.
On the contrary, if you are in snowy areas surrounded by hills and mountains, winters are an ideal time for your businesses to flourish. By planning accordingly and in a relevant way to your business, you may connect with your audience and get better engagement.
Craft Compelling Ad Copy
An ad can quickly attract customers’ attention and speak directly about their interests. Using phrases like “Limited time offer” or “exclusive deals for the holiday” could instantly grab the attention of potential customers while compelling them to take immediate action.
According to a study conducted by WordStream Source, ads with strong Call To Action (CTAs) generate a higher CTR. Therefore, add compelling CTAs in your Ads to attract more engagement from the audiences.
Select The Right Keyword In Relevance To Seasonal Trend
Keywords hold an extremely important place in a successful Ad campaign. Ensure you use the right keywords relevant to trends to ensure your ad reaches the right audience.
You may use Google Ads’ Keyword Planner tool, as it allows you to identify the right keywords related to the theme. Also, location-specific keywords cannot be avoided as they help attract the targeted audience. For instance, you may add keywords like “New Year’s Offer In Dubai” or “Biggest Black Friday Sale In The UAE”.
Use Ad Extensions To Enhance Visibility
Ad extensions in Google Ads allow you to increase your ad’s visibility by providing additional information and effectively reaching targeted audiences. For seasonal promotions, extensions that highlight the limited-time promotions or deals could help drive more targeted traffic towards your ad campaign. You may enhance your ad with the help of:
- Countdown timers to create a sense of urgency.
- Extensions that highlight offers.
- Structured extensions focusing on the highlights of the seasonal promotions.
Also Read:
- Why You Need a Google Ads Audit Now to Save Your Ad Budget
- How to Use Google Ads for Lead Generation in Service-Based Businesses
- Effective Digital Marketing Strategies for Financial Companies
- How Local SEO Can Drive More Customers to Your Business
Monitor The Campaign
With Google Ads, you will be provided a detailed analysis report that shows the statistics according to real-time data. This helps you make timely decisions according to the trends and identify what is working and why.
You can improve your campaign results by analysing the metrics of Google Ads like CTRs, conversion rates, and return on ad spend (ROAS). It helps you make necessary strategies and use the collected data to make timely decisions to get better engagement, thus generating higher returns.
Final Thoughts
During peak shopping and holiday seasons, using Google Ads has proven its significant role in data-driven traffic and a boost in sales. Marketing companies like Belsons Digital help their clients by working together on keywords, optimising landing pages, and targeting the right audience in due time to generate better results.
FAQs
Q.1 Can I use video ads for seasonal promotions?
A.1 Yes, video ads play an important role in seasonal campaigns. They tend to attract more customers as they help display emotions and experiences more effectively.
Q.2 Can I pause an ad if it is not performing well?
A.2 Yes, and it is highly advisable as it helps you to pause and observe what could have been wrong and not give the expected results.
