Why You Need a Google Ads Audit Now to Save Your Ad Budget
We know that Google Ads is a powerful tool for generating leads and reaching potential customers. However, if not set properly, it could drain your budget and strain you financially. It has significantly damaged several companies’ marketing budgets without their notice.
Here comes the role of Google Ads audit, an essential step that many businesses overlook because they are unaware of its benefits. An efficient Google Ads audit can help you identify inefficiencies and lacking areas.
Stay connected with us until the end of the blog to understand the importance of a thorough Google Ads Audit and how it could help reach maximum audiences.
The Hidden Costs Of Unaudited Campaigns
A recent study by Wordstream in 2023 suggests that up to 76% of the budget had gone to waste on mismanaged campaigns. For instance, imagine your Google Ads campaign running smoothly while generating consistent leads and traffic. Still, underneath that, they are gulping down a huge amount of unnecessary budget due to inefficacies.
A comprehensive audit helps you track down all the reasons that could cause unwanted expenses, including keyword cannibalisation and poorly managed landing pages. Many studies, like research from PPC Hero, reveal that businesses that conduct an efficient Google Ads Auditing campaign have improved 30% as their return on the amount spent on ads.
Warning Signs Your Account Needs An Audit
Here are some warning signs indicating the need for an audit of your Google Ads immediately.
- Rising Cost Per Click (CPC): A significant increase without any improvement in conversion rates indicates that you must immediately conduct an audit. The Google Ads market has become more saturated and competitive every year, demanding more vigilantes towards auditing needs.
- Monotonous and stagnant conversion rates indicate a decline underlying the constant clicks and steady traffic. These are the signs that show some issues exist within your landing page or with your campaign structure.
- High impressions but low conversions are a classic sign of decline that shows targeted problems or misaligned keywords.
How Google Ads Audit Help You Save Budget
A thorough and well-conducted Google Ads Audit can significantly help save on the budget in many ways. Some of them are:
- Improved Ad performance can help you refine ad copy, and design leads to higher click-through rates (CTR) and conversions, which means you will get a return on the amount you have spent.
- Better keyword targeting ensures that you are not wasting money on ads. Adding negative keywords could help reduce budget drain while ensuring the ad reaches relevant audiences.
- The Google ads audit helps you find an effective bidding strategy to avoid overpaying for clicks while maximising ROI.
- Google allotted quality scores to ads based on their relevance. Ads with high-quality scores cost less to run while performing better.
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What To Expect In An Audit
A detailed audit covers the most critical aspects of your Google Ads Campaign while ensuring that every part is optimised for every aspect. Some of them are:
- Keyword Analysis is one of the most important aspects of an audit. It helps identify and assess that only relevant keywords are added in the campaign and also the addition of some negative keywords to help minimise the irrelevant traffic towards the campaign.
- Audience targeting is a key metric in the audit that you are targeting the right and relevant demographics. A well-designed ad campaign ensures that your ads are being shown to the right audience to help you reduce budget waste and increase your chances of conversions.
- Quality score assessment plays a crucial role in a successful Google Ads Audit. It would examine all the factors, including:
- Relevance Of Ads.
- Expected CTR.
- Landing Page Experience.
About Quality Score – Google Ads Help
FAQs
Q.1 How often should I conduct a Google Ads Audit?
A.1 A comprehensive audit should be carried out quarterly to maintain excellent quality. Also, monthly mini-audits should be performed to help mitigate minor issues.
Q.2 What is the expected cost of a professional Google Ads audit?
A.2 A professional Google Ads audit costs range from AED 2,000 to AED 15,000. Small businesses range from AED 2,000 to AED 5,000, while businesses on a larger scale expect the cost to range between AED 7,500 to AED 15,000.
Conducting Regular Google Ads Audit
Conducting Google Ads audits has become an essential step in managing your company’s advertising strategy effectively. By properly investing time into your Google Ads Campaign, you can ensure that every penny you spend is worth it. For professional Google ads auditing services contact Belson’s Digital to help you understand the process and optimise your campaigns.
