Horton Interiors is a Dubai-based interior design and fit-out management company that provides services to all industries in the UAE, especially corporate workplaces, food & beverages, healthcare, retail, education, and more. With 10 years of experience in the region, Horton Interiors has built a great portfolio of clients and is expanding its operations across other Emirates in the UAE.
The Assignment
Horton Interiors (formerly Horton Tech) was rebranded in early 2023. Everything changed, including the website and domain, brand positioning, and marketing initiatives. The change positively impacted all business aspects except the SEO rankings. It didn’t align with Google’s algorithm and seriously impacted their organic SEO rankings. Belsons Digital then took control and overhauled the SEO strategy.
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The Core Strategy
Our multidimensional initiatives, which included a content overhaul, optimising SEO elements, and a strong push with relevant backlinking, restored their lost rankings and substantially increased website traffic and business leads.