How to Use Google Ads for Lead Generation in Service-Based Businesses

Lead generation is considered an important aspect of digital marketing for all businesses. Many businesses whether tech or non-tech are empowering themselves with the help of leads generated through Google Ads. Recently, Google Ads has become the life-saver or game-changer for businesses that have lost their potential and are re-endorsing their brands with the help of it. If you have not facilitated your business with the help of it then it’s about time that you start investing in it and let your business thrive and excel.

Research by Think with Google suggests that 63% of people would click on an ad when they want to hire services online. Google Ads works on Pay Per Click (model), meaning you only have to pay if someone clicks on your ads, thus allowing you to control your ad budget and spend efficiently.

Service-based businesses aim to capture leads, meaning interested people would fill out the given form, contact your business, or make contact in other ways. With Google ads, you are allowed to create campaigns that particularly focus on lead generation while directing them to landing pages with clear Call To Action (CTAs) such as “Get A Quote” or “Schedule an Appointment”.

At Belson’s Digital, we aim to provide you with every detail regarding the use of Google Ads for Lead generation and how it would make your business more productive in revenue generation.

Understanding The Fundamentals Of Google Ads

The key fundamental parameters of Google Ads are:

• Keywords. 
• Budget Allocation On Ads.
• CPC (Cost Per Click).
• Quality Score.
• CTR (Click-Through Rates).

Understanding these five essential parameters and implementing them accordingly can help you ensure that you are investing and running a successful campaign. Remember to continuously monitor the growth and improvement to ensure that you are hitting the right target.

A Guide To Using Google Ads For Lead Generation

Here is a detailed step-by-step guide towards generating leads with the help of Google Ads. Take notes:

Structural Campaign

The first and basic step towards a successful campaign is to develop a proper structure for your campaign. Try to organise your campaign with precision. You can do it by 

1. grouping similar services.
2. Creating location-specific ad groups.
3. Classify separate search and display campaigns.

Also Read:

• Why You Need a Google Ads Audit Now to Save Your Ad Budget
• Transform Your Lead Generation with Powerful CTAs
• Top 5 Website Maintenance Tips for Hospitality Websites
• How Local SEO Can Drive More Customers to Your Business

Use of the right keywords

As we all know, key keywords play an important role in any successful ad campaign. You may incorporate keywords that specifically resonate with your campaign. You may use:

1. Long tail keywords, like (Best car rental services in the UAE).
2. Terms that are specific to the location.
3. Phrases that suggest problem-solving solutions, like (Fixing a leaking gas pipe in an emergency).
4. Avoid broad terms as they would attract unwanted clients.

Apply optimisation techniques 

You must implement optimisation techniques by improving quality scores. A study carried out by WordStream suggests that a quality score improvement from 5 to 7 can help you by reducing cost per click to 28%. You may work towards it by:

1. Ensuring landing page relevance.
2. Optimise ad copy for click-through rates.
3. Taking care of keywords with ad relevance.

Work Towards A Compelling Ad Copy

Your ad copy works as a window towards your campaign. You may ensure that the ad is compelling for your customers by:

1. Highlighting the key benefits of your services.
2. Include strong CTA (Call To Action)strategies.
3. Build trust factors for service-based ads.

Optimise Your Landing Pages

People who click on your ad are directed to your landing page. A well-optimised landing page should have the following:

1. The efficiency of loading quickly.
2. A clear CTA.
3. A form that collects basic information.
4. Customer reviews or assurance towards the services.
5. Mentioned services that resonate with the ad.
6. Offer communication via mobile and email.

Track Your Campaign

Google Ads facilitates you with detailed analysis that helps you track the progress of your campaign. Some of the key metrics to monitor the progress are:

1. Click Through Rate (CTR).
2. Conversion metrics.
3. Cost Per Click (CPC).

Using this data, you can effectively work towards improving your campaign and generating better leads. This allows you to make informed decisions and be vigilant towards your ad campaign to get improved results.

FAQs

Q.1 What budget should I set for my Google Ads campaign?

A.1 The budget costs may vary according to your industry and competition. For service-based, the average budget could range between AED 50 and AED 200 daily. 

Q.2 How long does it take to see results from a Google Ads campaign?

A.2 You may see the results within days, but consider it a few weeks for a better analysis. You must allow some time to get better results and improved lead generation.

Final Words

Google Ads has become inevitable for businesses looking to generate successful leads. You can create successful campaigns by selecting keywords, making compelling ad copies, and optimising your landing pages. Also, regularly monitor your campaigns to make improved decisions based on real-time data. If used with the right approach, you may use Google Ads as a powerful tool and expect higher rates of return on your investment.