7 Commons Mistakes In The SEO Process

SEO is now well-known among business owners, marketing managers, and business development units. There is no second opinion that SEO is the most reliable and cost-effective channel for growing visitors to a website. Still, it also makes it the most competitive mode of marketing.

SEO is an ongoing effort to improve a website’s ranking and visibility on search engines. It is a complex process that includes various on-page and off-page activities to boost website traffic.

Where businesses spend hefty money on SEO marketing, most tend to make common mistakes that sabotage or nullify the outcomes. Today, we will shed some light on the seven most common mistakes in the SEO process.

Ignoring Mobile Optimisations

Google can’t emphasis enough the importance of user experience on mobile devices. Major algorithm updates, such as Mobile-First Indexing, Mobile Page Speed, Core Web Vitals, and Accelerated Mobile Pages, specifically mention it. Most businesses do not pay attention to improving their website on mobile devices and end up with compromised results.

Keyword Stuffing

As they say, content is king; it’s absolutely true. However, people make nonsense mistakes while preparing content for a website and overloading the content with keywords is one of them. Keyword stuffing has a lasting impact on the website, especially SEO rankings. We have mentioned a few below.

• Poor readers experience
• High risk of penalties from Google and other search engines
• Loss of trust and interest in information
• Damages the business’s credibility
• High bounce and lower conversion rates

Lack Of Quality Content

Writing content for the sake of having content is past. Website content should be written by industry experts or writers with relevant industry experience. Google values content that is helpful to readers in terms of providing the required information. The content should engage the readers by providing authentic information in a structured way instead of writing long paragraphs to incorporate keywords. Additionally, content should be frequently updated with the latest information, FAQs, and facts.

Ignoring Technical Aspects

Neglecting technical aspects such as site speed, crawlability, and URL structure is a perfect recipe for a failed SEO campaign. SEO technicians should follow an onsite checklist and ensure all components are implemented and checked regularly. Some other important SEO elements are listed below.

• Metadata updates
• Heading tags implementation
• Internal linking
• Image optimisation
• Schema markup
• Setting up a search console

Undermining Local SEO

Businesses love to do business with those with a strong local presence. Around 30% of Google searches are local, thus leaving huge missed opportunities for businesses that don’t opt for it. Some ways to strengthen the local digital presence are Google My Business, using localised keywords in the content, having website pages for branches, submitting business in local directory websites, link building from local web portals, and more.

Lack of Quality Backlinks

Backlinks are the referral links from other websites that enhance a website’s profile in the eye of search engines. More backlinks mean more credibility, referral traffic, and higher SEO rankings. Many marketers ignore the importance of backlinking and focus more on on-site activities, while others fail to develop a legit backlinking strategy which ends up in negative impacts the SEO campaign. The suggested types of backlinks are listed below.

• Blog pages
• Press release
• Guest posting on relevant publishers
• Local citations on directory website
• Social media link postings
• Editorial mentions
• Forums and community portals

Missing Website Data Analytics

Most businesses are ignorant of website tracking due to a lack of knowledge or guidance. Implementing a tracking system on the website opens up new opportunities for the business. Data analytics helps optimise marketing campaigns, enhance user experience, optimise conversion rates, and push growth. Some of the most common tools for recording data analytics are:

• Google Analytics (GA4)
• Google Search Console
• Microsoft Clarity
• Hotjar
• Adobe Analytics
• SEMRush
• Href

What is our take?

Search Engine Optimization (SEO) is a complicated process in which all components such as website health, user experience, content quality, local presence, and backlining work together to improve website rankings and business visibility across various digital platforms. One must pay full attention to ensure a consistent flow of traffic, business leads, and compliance to Google algorithms.

Are you looking for the best seo agency in Dubai? Book a free 60-min consultation call with one of our seo expert.