Land Sterling
Land Sterling is a distinguished real estate consultancy firm in Dubai that provides comprehensive real estate solutions. Land Sterling has been in the market since 2009 and has achieved substantial growth in business operations, revenue, company size, and brand standing.
The Assignment
Post-pandemic, the UAE saw many people move into the country with plans to live, work, and invest, especially in the real estate market. This triggered a massive demand for property, mainly in Dubai.
Land Sterling observed a gap in the demand for real estate services and its digital presence in the market. So, it hired Belsons Digital, entrusting its digital marketing strategy and execution. We had a strategic brainstorming session, understanding their needs and working out a solution.
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The Core Strategy
We analysed Land Sterling’s marketing efforts and observed an imbalance in the pull versus push marketing channels. Knowing that real estate is a demand-based service, we shifted the focus to inbound marketing channels such as SEO, Google Ads, and property portals. Complemented by a revamp of website design and content, this strategy changed the entire scenario.
With the right execution of SEO strategy and enhanced conversion rates through Google Ads campaigns, we multiplied website traffic and business leads.
Results We Achieved!
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